Vuriloche

OVERVIEW
Chocolate en Rama is a specialty chocolate that is only found in Bariloche, Argentina. This region has a long rich history with chocolate dating back to its Swiss roots. Vuriloche, a premium chocolatier, needed a brand and package design that draws inspiration from the region.

SOLUTION
The rich history of this wonderful dessert was integrated into the brand name, identity, and packaging. To represent the historical mountain range that borders the city, a triangular pattern was created and used throughout the brand. A custom box for variety pack of white, milk, and dark chocolates, cleverly divides the varieties using color. The Aviano typeface family was used for its clean, refined look and its connection to Swiss design.