Furballs Furever Rescue, a small rescue in San Diego, California, needed a refreshed and expanded brand to support its growth. The original logo had great colors and a strong logomark, but the name was disappearing. The updated logo offers more variety and incorporates fonts that can be used across branding materials for a cohesive look. Below is the original logo, with the new brand guide displayed to the left.
The rebranding introduced a wider color palette, versatile fonts, and a defined brand voice, creating a more cohesive and expressive identity. Designed to reflect the founder’s vision, the brand embraces a fun and playful tone, with vibrant colors and friendly typography that capture the heart of Furballs Furever Rescue. This updated look ensures consistency across all materials while maintaining a warm and inviting feel.
Custom QR codes were designed with icons in the center to easily differentiate multiple addresses. A bone was used for dog adoptions, a fish for cat adoptions, and hands, hearts, and paw prints for other categories.
