OVERVIEW
Video games and energy drinks have always gone hand in hand. After all, you can’t be dozing off while trying to set that high score! In this collaboration, Monster teamed up with Nintendo to create a collectible set of cans and gear. The collaboration targets male gamers, ages 16–31.
SOLUTION
Collectible cans were created with pixel graphics inspired by classic versions of newly released games. Each can in the collection features graphics from a different game, while maintaining a unified layout. The graphics were integrated into the can while maintaining the equity of the iconic Monster look. A fun pixelated version of the Monster logo was carefully created to celebrate classic gaming without sacrificing the brand’s recognizably. Other products such as the four pack box and hats were created to add to the collectability of the series.