Shred Lights

OVERVIEW
Shred Lights is a growth-stage startup that creates headlights for skateboards. The idea behind their product is to allow users to keep skating after dark by providing road illumination and visibility to other vehicles. To continue growing, Shred Lights needed an improved packaging system and a strong connection to the skate community.

SOLUTION
An updated website with a contemporary look and streamlined ordering platform was designed with the mindset that the company needs flexibility as it continues to expand. The website emphasized social media and room for future app and community development. A custom shipping box was created to replace their old bubble-wrap envelope solution. The new box uses paper cutouts with two levels to hold the lights and accessories. This new packaging solution requires no glue, reducing costs.