OVERVIEW
“Our mission is simple: to make sure all your basics (and beyond) are smartly designed and shopping for them is easy and convenient.” This statement from Mack Weldon explains their core of elegant design for a target audience of men from the ages of 30–45. To help the company grow, they needed to refine their e-commerce packaging system while keeping their core brand the same.
SOLUTION
The new partial glue application box design incorporates a sleek layout similar to what is used in their established brand. The font Montserrat was chosen to create cohesiveness between website and packaging. The boxes have a minimal but impactful aesthetic; easy to pack, deliver and unbox. While the outer structure of the box is glued to create a strength and uniform structure, the removable drawers use no glue. The folded drawers each hold 3 pairs of underwear or 5 pairs of socks, allowing a completely customizable ordering system for only socks, only underwear, or a combination of both. A new standardized system of folding product along with belly bands, looks tidy and eliminates the use of plastic bags.